muse capital


At Muse Capital we strive to be a different kind of firm, because we believe that in this climate passive capital is antiquated. Time and time again we have seen the smartest entrepreneurs forego brand names, big funds, and investors with amazing track records to work with people who can actually HELP. We see this trend continuing in a meaningful way and have consistently positioned ourselves to be one of our entrepreneurs’ biggest resources through the journey of building their company.

Since the firms start in 2016, we have operated as a bridge for our entrepreneurs between Silicon Valley, Hollywood, and the corporate F500 ecosystem. Our first love has and always will be business development, and we believe that targeted partnerships and celebrity / influencer integration are some of the lowest friction paths to creating outsized value in many early-stage consumer environments.

We are an early stage Venture Capital fund that focuses on investments in entrepreneurs who are drastically improving the lives of consumers. Our thesis is very broad based: If you are building a product, platform, or marketplace that interacts with consumers in a meaningful way, we would like to talk to you.


  • Assia Grazioli

    Founder, Partner

    Assia is a media executive, investor and advisor to high-growth tech startups, entertainment companies and venture capital firms.

    A sought-after digital media strategist and consultant to international organizations and leaders, Assia is on the board of directors of Italy’s legendary Juventus Football Club. Appointed in 2012, she is the first female and youngest board member to serve in such a role in the 120-year history of the club. Until she started Muse Capital in 2016, Assia was also on the board of advisors of Northzone, one of Europe’s leading technology investment partnerships whose portfolio includes Spotify, iZettle, MarketInvoice, Outfittery, Trustpilot, Fyndiq and Qapital.

    From 2010 Assia was senior advisor to Spotify for over six years, where she was involved in global strategic initiatives that contribute to Spotify’s growth and innovation.

    Assia is often asked to speak at international conferences, such as her Milken Institute speech on the value of diversity in business, her TED talk on grit, and speaking at the Rolex MBA Regatta on leadership. Never short on strong opinions, Assia is regularly invited to participate on international business podcasts and news outlets.

    Assia has a BA with Honors from Barnard College, Columbia University in the City of New York, and completed the London Business School’s Emerging Leaders Programme.

    Born in Rome and raised in the US, Assia is fluent in four languages and has lived in New York City, London, Milan and Stockholm. She currently lives in Los Angeles. She is a proud breast cancer survivor.

  • Rachel Springate

    Founder, Partner

    Originally from the UK, Rachel started her career at Superbrands, a brand research company and membership organization for some of the worlds most prestigious brands, developing relationships with the worlds leading Marketing Directors such as Coca-Cola, Jaguar, Apple, Aston Martin, Disney etc.

    In 2006 Rachel was headhunted to start the corporate sales division of the leading luxury lifestyle group Quintessentially. Rachel lived and traveled around the globe, training local teams in corporate sales, closing deals and building relationships with some of the world’s leading CEOs, celebrities, entrepreneurs and brand directors. Clients included Amex Centurion, Cartier, Google, HSBC, Gucci Group etc.

    Her introduction to the start-up world came in 2012 after meeting the renowned artist manager and super angel investor Troy Carter. Inspired, she moved to the US and founded a company dedicated to bridging the gap between entrepreneurs and her vast media and entertainment network. Over the last few years Rachel has worked with key decision makers across the entertainment and technology space, representing young technology companies and creating major partnerships between Silicon Valley and Hollywood. It was through this work she met Assia when pitching a tech company to Spotify.

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