Investing in companies that should exist
Investing in companies
- that should exist
We invest in founders shaping the future of how we care, play, and live with capital, strategy, and hands-on support.

Digital Marketing, Mobile
MessageYes
E-commerce over mobile messaging. Acquired by Nordstorm.

Wellness
Leaflink
LeafLink is a wholesale management platform that connects cannabis brands and retailers


Advertising, Smart Cities
Firefly
Smart city platform for engaging the urban population. Through existing ride-sharing vehicles, Firefly places connected digital screens that display OOH ads while collecting data for cities.

Information Services
Catalyte
Catalyte is a software engineering services company that uses data science to build technology workforces for forward-looking companies.

Pet
Snout ID
Snout ID is a vet-based tech solution that enables vet clinics to go digital, from touchless check-ins, administration and payments.

Sustainability
Save Trees
Save Trees is a sustainable paper-based company made with 100% bamboo serving businesses and households with a mission to reduce global deforestation.



Beauty
Mayvenn
Mayvenn is creating the future of salon retail - one hairstylist at a time. Their mission is to empower hairstylists and salon professionals while changing the way people purchase hair extensions and interact with hair companies.

Wellness
Kinside
Kinside is a membership to access great child care, concierge support, and savings, built for busy working parents.

Pet
Dogdrop
Dogdrop provides better, more accessible dog care.

Fintech, Children
Gohenry
Gohenry is a kids money management platform, which was acquired by Acorns.


Fintech
Finli
Finli provides the tools and resources to help business owners manage and grow their businesses.
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Marketplace
Co Create
Co Create Ink is a curated online platform connecting clients with world-class tattoo artists. The platform simplifies the tattoo journey by allowing users to explore artists by style and location, easily book appointments, and manage the entire process seamlessly. Additionally, Co Create integrates Web3 technology, offering exclusive digital designs that unlock access to renowned tattoo artists, enhancing community engagement and providing new avenues for artists to showcase their work.

Healthcare, Fintech
Arrow
Arrow is transforming healthcare financial infrastructure by enhancing speed, accuracy, and transparency in healthcare payments. Specializing in billing and revenue cycle management, Arrow helps healthcare providers improve payment efficiency and accelerate reimbursements from insurance companies.

Gaming
Queens
Queens Gaming Collective is making gaming more inclusive, accessible and engaging for all audiences by producing highly engaging content to move followers through deep cultural influence. It was acquired by XSet.

Education, Children
Ok Play
OkPlay is a children’s educational play platform, which was acquired by Dapper Labs.



Education, Entertainment
Caribu
Named one of Apple’s 15 Best Apps of 2020, Caribu is a leading educational family entertainment platform for children ages 0-13 to have virtual playdates with family and friends. It was acquired by Mattel

Esports
Betcha
Betcha is a real money sports app, which was acquired by Vivid Seats.



Entertainment, Social
FlickPlay
FlickPlay is the real-life application for the explosion of digital art and collectibles. As a part social part game platform, at FlickPlay people can unlock, flex and rent digital goods.

Fintech
Clarity Money
Next generation data-driven financial advisory service. Acquired by Goldman Sachs.

AI, Metaverse
Futureverse
Futureverse is a pioneering platform for the open metaverse, offering a comprehensive infrastructure that connects creators, companies, and communities. It provides seamless access across metaverse apps, integrating user experiences like travel, communication, and content management. Utilizing advanced AI and metaverse technologies, Futureverse supports the development of scalable, interoperable applications and experiences, reshaping the way users interact with the digital landscape.

Reproductive Health, Mental Health
Mavida Health
Mavida Health is a digital health provider with an expertise in mental health for parenthood, supporting those trying to conceive, pregnant (including adoption and surrogacy), experiencing pregnancy loss, or in the postpartum phase.

Healthcare, Fintech
Future Family
Future Family is a fertility-focused financing platform that offers customized payment plans to make treatments like IVF and egg freezing more affordable.


Fertility
Conceivable Life Sciences
Conceivable Life Sciences is revolutionizing the IVF industry with its advanced single-cell robotics and AI-driven systems, automating over 350 manual processes to enhance precision, reduce costs, and improve efficiency. Founded in 2022, Conceivable aims to make high-quality IVF care more accessible by addressing traditional inefficiencies.

Wellness
Beekeeper’s Naturals
Beekeeper's Naturals is a natural health product company on a mission to replace the medicine cabinet with natural effective solutions from the hive.

Wellness
Mahmee
Mahmee provides comprehensive, personalized, on demand support and care management from pregnancy through infancy.

Women's Health, Fertility
Cofertility
Cofertility is a human-first fertility ecosystem rewriting the egg freezing and egg donation experience. Their Freeze by Co platform enables women to freeze their eggs for free when they donate half of the eggs to a family that otherwise can’t conceive. For intended parents pursuing egg donation, the Family by Co platform serves as a more transparent, ethical egg donor matching platform.

Women's Health
Eli Health
Eli Health is making continuous hormone monitoring possible, providing at-home insights in real-time and over a lifetime from hormones in saliva.

Women's Health, Menopause
Midi Health
Midi is a digital clinic for women 40+ that supports women in taking ownership of their health.
In the press
Backing Bold Founders.
Building What’s Next.
Muse Capital is an early-stage venture capital firm investing in overlooked and untapped consumer technology opportunities across the future of how we care, play, and live.
For the past eight years, we have backed category-defining companies in multibillion-dollar markets traditionally overlooked.

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