Unlocking opportunities in sports ownership
Unlocking opportunities
- in sports ownership
Muse Sport is an advisory business that provides strategic capital, operational support, and commercial partnerships to emerging sports properties and infrastructure opportunities.
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Juventus
Assia Grazioli Venier served on the Board of Directors from 2012 to 2021. Juventus is a top‑tier Italian football club that competes in Serie A and European tournaments, known for its long history, and strong fan base.
Investment Year
Investment Stage
Announcements
Therabody
A wellness brand specializing in percussive‑therapy devices, compression wear, and recovery solutions adopted by elite athletes and training facilities.
Investment Year
2024
Investment Stage
Announcements
SEQUEL
A consumer‑focused brand that designs and sells high‑performance, sustainable menstrual‑care products, including tampons, pads, and reusable options, aimed at providing comfort, reliability, and eco‑friendly choices for women worldwide.
Investment Year
Investment Stage
Just Women's Sports
A media and content platform focused exclusively on women’s athletics, producing original storytelling, live coverage, and sponsorship opportunities.
Investment Year
Investment Stage
Seed Round
Announcements
Sports Innovation Lab
A research and development hub that partners with leagues, teams, and tech firms to create data‑driven performance tools, fan‑engagement solutions, and next‑generation sports experiences.
Investment Year
Investment Stage
Pre-Seed Round
Announcements
SAILGP USA
The United States team in the SailGP series, representing American sailing talent in the sport’s premier international competition.
Investment Year
2023
Investment Stage
Washington Spirit
A National Women’s Soccer League (NWSL) club based in Washington, D.C., competing at the top tier of U.S. women’s soccer.
Investment Year
Investment Stage
Announcements
WBPL
The first fully professional baseball league for women in North America.
Investment Year
Investment Stage
SAILGP ITA
Muse Capital partnered to acquire the Italian franchise of the global SailGP series, fielding a high‑performance foiling catamaran that competes in short‑course, stadium‑style regattas against other national teams. The team represents Italy in the sport’s premier sailing championship and helps promote cutting‑edge sailing technology and fan engagement along the Italian coastline.
Investment Year
2025
Investment Stage
What we do
What we do
What we do
What we do
What we do
What we do
What we do
What we do
What we do
• Advisory
Muse Capital founding partners’ expertise across the consumer and sport landscape over the last decade include board positions in publicly traded European football teams, advising NWSL teams on operations and launch as well as expansions efforts, supporting initiatives towards the development and growth of the women’s football ecosystem and accelerating sport franchises with strategic solutions for turnaround and growth needs.
• Partnerships
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